Economic Development Strategy

Economic health contributes to the overall health and wellbeing of the community, not only with regards to the provision of work and financial security, but also with social connectedness and liveability.

The objective of this Strategy is to drive sustainable, inclusive growth across the region by building on economic strengths and unlocking new opportunities. As one of Victoria’s fastest-growing peri-urban regions, Baw Baw Shire is uniquely positioned to leverage its proximity to Melbourne, its strong agricultural base, and its expanding townships to foster a diverse and vibrant economy.

Guided by the principle that growth must contribute positively to the region’s identity, and that development must complement rather than compete with the Shire’s rural charm and small-town warmth, the Strategy aims to future proof the local economy by promoting economic and environmental resilience.

The Strategy details Key Priorities that aim to support local business growth, attract new investment and create local jobs, while enhancing the Shire’s liveability and ensuring economic growth and prosperity benefits the entire community. It will serve as a road map that will inform annual activities and targets with measurable goals, actions and outcomes that will be reported on annually.

Read the Economic Development and Visitor Economy Strategy.(PDF, 11MB)

Key Priorities: 

 1. Diversify and Strengthen the Local Economy 

 Enable economic growth by supporting innovation, entrepreneurship, and investment across a diverse range of industries, with a focus on local business success and future-ready sectors. 

 2. Develop Regional Workforce and Skills Capacity

Strengthen local employment by equipping the workforce with future-focused skills, support career pathways for all age groups, and attract talent to meet industry needs. 

 3. Plan for Sustainable Growth and Infrastructure

 Align economic growth with infrastructure and land-use planning that supports sustainable, peri-urban liveability. 

 4. Strengthen the Visitor Economy and Tourism Infrastructure

 Develop a vibrant, year-round visitor economy that leverages Baw Baw Shire’s unique assets, experiences, and natural beauty. 

 5. Champion Sustainability and Economic Resilience

 Future-proof the economy against environmental risks and global shocks through sustainable practices and activities that improve resilience.