Sydney-Melbourne Touring Route / Inbound Tourism Market Workshop -

Next date: Tuesday, 28 April 2026 | 12:00 PM to 02:00 PM

This workshop will equip you with the tools and knowledge to attract more international visitors and maximise your exposure along one of Australia’s most travelled touring corridors - the Sydney-Melbourne Touring Route.

This practical, insight-driven workshop is designed for accommodation providers, cafés, restaurants, and attractions, who want to better understand how to work with international trade partners, receive more international visitors and become commission-ready.

Learn how international (inbound) distribution channels operate, what trade partners look for in commissionable products, and how to position your business to be included in itineraries along the iconic Sydney-Melbourne Touring Route.

You’ll gain valuable tips on packaging your experiences, setting commission structures, and building relationships with tour operators and wholesalers.

 

When

Location

McGregor Park Hall, Contingent Street, Trafalgar, 3824, View Map